For the better part of the last two decades I’ve been involved in marketing, management and consulting in one way or another.

Born and Raised in Stockholm, Sweden, I received my education in Brisbane, Australia, at the Southbank Institute, and further at Nova Southeastern University in Fort Lauderdale, Florida.

I’ve worked with large corporations like Modern Times Group and Coca Cola as well as the smallest sole proprietor businesses. And found that in most cases, marketing is universal regardless of what you are selling.

As you will undoubtedly see in my posts. I am a relationship marketing proponent. I believe that customer focus is more than the latest buzzword; It is my conviction that it is the key difference between Success and Bankruptcy.

Currently I focus on helping Small and Medium Sized businesses grow and thrive.

I now own Weakest Link Consulting, and this Blog serves as a Newsletter to my clients as well as anyone else who is interested in understanding more about Marketing and Management.

Thank you for taking the time and effort to stop by, I hope that you find the information here helpful and interesting.

Best Wishes,

Erik Johnels