Getting Your News Out There
The most time consuming part of press release marketing is to build a media list. This is why the companies that distribute press releases charge so much to do it. They have built extensive databases with every possible piece of information they might need. You […] Continue Reading…
Have you bundled yourself so tight you can’t move?
Once upon a time…… I worked with a company that provided contracted services. The services were spanning many areas, and of course came in different bundles.
I was tasked with finding the "custom" contracts, those not conforming to any of the standard […] Continue Reading…
Satisfied customers are your best sales force, but are you paying attention to the ones that are doing the work for you?
Next time you get a clear referral, don’t miss a beat in contacting the person who gave it. Make sure that you thank them for the business. If […] Continue Reading…
Press Releases are extremely powerful marketing and branding tools. They are almost zero cost, and becoming a news item carries a credibility that paid advertising can never achieve.
But unless your press releases are actually picked up, they have very little effect, apart from being a useful resource for fleshing […] Continue Reading…
I received an email today from a man, (the disclaimer at the bottom of the email clearly states that I was not allowed to discuss the content by the way) So, I won’t mention either his name or the company. I will however take my chances and tell you […] Continue Reading…
Read the rest of the Blogpreneur Series
So you want to go Viral?
Are you sure you haven’t?
When one person spreads your blog or site to another without your direct involvement, you just went viral. When enough people do it at once, you have an epidemic.
What about those 294 hits from […] Continue Reading…
Can You Do ONE PERCENT Better?
Slow and steady wins the race, but this is a little mental trick to achieve that faster than you think.
It’s the one percent rule. It works because compounding that 1% makes it incredibly powerful. The one percent mindset breaks down those major goals […] Continue Reading…
Too Much Too Soon
Many monetizing bloggers got stuck in the “I can make a million in 3 days” Thought pattern. They move from there to signing up for everything that promises to send them money and traffic.
They earn a cent here, and a cent there, (maybe even more>) Most […] Continue Reading…
If you are intending to market your business to - or through - media channels, your best friend will be a well designed Media kit.
Media kits (also called Press Kits) help interested parties to find key information about you, your company and your products right when they need it. […] Continue Reading…
Most bloggers will agree that rather than signing up for the ad networks, actually doing the work yourself, contacting the advertisers and selling your real estate is more powerful as a money earner. It’s obvious; no one else is taking a percentage of the price. The downside is that […] Continue Reading…
