The Weakest Link - Marketing and Management Ideas That Build Long Lasting Customer Relations - Part 3
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Marketing Tip of the Day - Reward Your Referrers

July 08, 2008 By: Erik Johnels Category: Customer Satisfaction, Management, Marketing, Networking, Sales, Tip of the Day, Tips and Tricks

Satisfied customers are your best sales force, but are you paying attention to the ones that are doing the work for you?
Next time you get a clear referral, don’t miss a beat in contacting the person who gave it. Make sure that you thank them for the business. If […] Continue Reading…

How to Write a Killer Press Release

July 07, 2008 By: Erik Johnels Category: Branding, Management, Marketing, Networking, Press Release, Sales

Press Releases are extremely powerful marketing and branding tools. They are almost zero cost, and becoming a news item carries a credibility that paid advertising can never achieve.
But unless your press releases are actually picked up, they have very little effect, apart from being a useful resource for fleshing […] Continue Reading…

Letter From A Dinosaur Marketer

July 06, 2008 By: Erik Johnels Category: Customer Satisfaction, Management, Marketing, Sales, Uncategorized

I received an email today from a man, (the disclaimer at the bottom of the email clearly states that I was not allowed to discuss the content by the way) So, I won’t mention either his name or the company. I will however take my chances and tell you […] Continue Reading…

Ebola or Herpes Marketing–The Blogpreneur 7

July 05, 2008 By: Erik Johnels Category: Blogging, Blogpreneur Series, Branding, Marketing, SEO

Read the rest of the Blogpreneur Series

So you want to go Viral?
Are you sure you haven’t?

When one person spreads your blog or site to another without your direct involvement, you just went viral. When enough people do it at once, you have an epidemic.

What about those 294 hits from […] Continue Reading…

The One Percent Rule-The Blogpreneur 6

July 03, 2008 By: Erik Johnels Category: Blogging, Blogpreneur Series, Management, Marketing, Networking, Sales, Uncategorized

Can You Do ONE PERCENT Better?
Slow and steady wins the race, but this is a little mental trick to achieve that faster than you think.

It’s the one percent rule. It works because compounding that 1% makes it incredibly powerful. The one percent mindset breaks down those major goals […] Continue Reading…

Organized Monetizing-The Blogpreneur 5

July 02, 2008 By: Erik Johnels Category: Blogging, Blogpreneur Series, Marketing, Sales

Too Much Too Soon
Many monetizing bloggers got stuck in the “I can make a million in 3 days” Thought pattern. They move from there to signing up for everything that promises to send them money and traffic.

They earn a cent here, and a cent there, (maybe even more>) Most […] Continue Reading…

Media Kit Secrets

June 30, 2008 By: Erik Johnels Category: Blogging, Branding, Customer Satisfaction, Management, Marketing, Networking, Press Release, Sales

If you are intending to market your business to - or through - media channels, your best friend will be a well designed Media kit.

Media kits (also called Press Kits) help interested parties to find key information about you, your company and your products right when they need it. […] Continue Reading…

How to sell Ad Space on Your Blog – The Blogpreneur 4

June 29, 2008 By: Erik Johnels Category: Blogging, Blogpreneur Series, Branding, Marketing, Sales

Most bloggers will agree that rather than signing up for the ad networks, actually doing the work yourself, contacting the advertisers and selling your real estate is more powerful as a money earner. It’s obvious; no one else is taking a percentage of the price. The downside is that […] Continue Reading…

12 Ways to Monetize your Blog - The Blogpreneur 3

June 27, 2008 By: Erik Johnels Category: Blogging, Blogpreneur Series, Branding, Management, Marketing, Networking, SEO, Sales

A little planning. Some basic preparation, and good old fashioned hard work can turn a blog into a money maker. How much? That is really up to you and your determination.

Some ways are easier than others; some will earn you more money than others. But in the long run, […] Continue Reading…

The Extinction of Dinosaur Marketers-Part4

June 26, 2008 By: Erik Johnels Category: Branding, CRM, Customer Satisfaction, Extinction Series, Management, Marketing, Networking, Sales

The New Marketing Channels

Read the previous Entries:

Part 1 - Part 2 - Part 3

So the market has changed, there is no denying that fact any longer. Now the question is how do we adapt and break in to this new marketplace? Since the traditional avenues of direct marketing, […] Continue Reading…


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