July 24, 2008
By: E. J.
Category: CRM, Management, Marketing, Sales
Marketing professionals sometimes get it wrong. And sometimes get it VERY wrong. Here are some examples of what can happen when local talent isn’t used to verify the international meaning of words and images.
Gerber- Your Choice for Ground Baby
The Healthy looking Caucasian Baby on the Gerber Baby Formula packages […] Continue Reading…
Comments (4)
July 23, 2008
By: E. J.
Category: Blogging
101 Reasons Digg is Burying Itself
and
7 Ways To Get Front Paged
—
So you want to know why your posts aren’t making Digg’s front page?
I’m guessing it’s because you wrote something original, it had quality, and you didn’t lie or put a number in the headline.
Content is King Crap
To be big […] Continue Reading…
Comments (7)
July 22, 2008
By: E. J.
Category: Blogging, Branding, Marketing, Networking, SEO
As much as I love the big sites like MySpace and Facebook for their incredible and innovative impact on the web and social marketing, I also hate them for being such a mess to get anything really useful out of.
If you look at these massive sites, they cater to […] Continue Reading…
Comments (6)
July 21, 2008
By: E. J.
Category: Branding, Management, Marketing, Networking, Sales
Why Are You Trying The Impossible?
Since I always stress the importance of customer relations, I often come across a problem with the desire to measure the return on investments. Especially larger companies often try to simplify their customer contacts into the single transaction to see if the sale was […] Continue Reading…
Comment (1)
July 18, 2008
By: E. J.
Category: Management, Networking
Are you looking for a supervisor or manager? Should you be promoting or hiring? The simple answer is; It depends on who is on staff right now.
If the best reason you can come up to promote someone is their long service or good performance in their current job. You […] Continue Reading…
Comments (3)
July 15, 2008
By: E. J.
Category: Blogging, Blogpreneur Series, Marketing, Sales
Browser stats
If you are attempting to monetize your blog. This is one statistic that will tell you quicker than anything if you are getting "good" traffic to your site.
Quite frankly, Firefox users don’t click on ads.
Go check your statistics, Find a day with a lower click through rate […] Continue Reading…
Comments (2)
July 15, 2008
By: E. J.
Category: Branding, CRM, Customer Satisfaction, Management, Marketing, Networking, Sales
Whenever I buy something that says "batteries sold separately." I calmly dream that this will be the store redeeming my basic faith in a company’s ability to seize the most self-evident opportunity for customer service.
(I’m starting to think I am a hopeless idealist.)
1. If you are selling an item. […] Continue Reading…
Comments (2)
July 13, 2008
By: E. J.
Category: Management, Marketing, Networking, Sales
I am convinced that being religious, in combination with being a smoker is a great combination for business success. Now, before the atheists and puritans out there have a coronary, - I don’t believe its about the religion, or the tobacco.
Perspective
What I’m talking about is the need to get […] Continue Reading…
Comments (10)
July 12, 2008
By: E. J.
Category: Blogging, Ebay, Management, Marketing, Sales
Are you running a small business on the side?
Maybe you have a small online store, an affiliate site or a monetized blog? If you are, and it’s not making much money, it could be your mindset that’s slowing you down.
If your business really is mostly for fun, it’s no […] Continue Reading…
Comments (3)
July 12, 2008
By: E. J.
Category: Uncategorized
I often find myself giving reading recommendations to business owners, managers, and future entrepreneurs. I also find myself reading a lot of business books. So with the “Blogpreneur” series well underway, i thought i’d try to combine a little affiliate marketing with actually providing a good and solid piece […] Continue Reading…
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