Going Green Has Moved From Idealism To Smart Business
In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations.

In the past, the cost of being green has been prohibitive to many small companies. Today it is becoming the exact opposite; a way to reduce both the cost and the environmental impact.
The current economic state has turned the reasons for going green from purely a philosophical stance and a calculated cost to being about the bottom line and potential savings. Fuel costs alone have thrown the balance towards ecological thinking
It is no longer about making a statement, it’s just good business.
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Part 1 - Consumables, The easy place to start
The paperless office was a joke when it was first thought of in the 80’s and 90’s. We have been creating more papers since then than ever before. But again, the cost of office supplies is increasing, so by going green and actually reducing the amount of paper and other disposables used you will save money and the environment in one move.
Modern software packages – Office 2007 for instance - have file sharing and cooperative functions built in that make working on electronic copies of documents easier and better than ever before. Implementing new document handling services will also save you time and money in the long run by speeding up your processing time and accuracy. A piece of paper gets misplaced a lot easier than an email.
Accounts Payable Management
Accounts payable and Invoices are big problem areas for many companies. Different standards and systems often cause payment policy problems. Espcially if you are using a central processing that sends invoices out for verification.
Use scanners and email to verify invoices between departments. The cost of losing an Invoice is often high in both supplier relations and financial terms. Emails can be traced much easier than papers.
You can also consider using a system like American Express - @ work. Which allows you to completely computerize your expense processing, all invoices can be processed through this system, not just the ones paid with the AMEX card. Saving you both paper and postage if you normally send paper copies of invoices for verification to different site managers etc.
Using the Amex Card for invoice payments also adds a net 30 days to your payment time. Which can even out the disparity between a company who has a fixed payment policy and suppliers who invoice with different payment times.
I am sure that there are many services like this, but the one I have most experience with is the AMEX system, which is why I’m mentioning it, if you can find something that works as well or better, please give me a heads up.
Printing / Copying
Printers are expensive, ink and toner is expensive. And they are power hogs. By reducing the amount of papers used, you can reduce the cost of all three, and keeping fewer more efficient printer/copier combinations in a central location.
Using double sided printing and copying for anything that does not specifically require a single sided print can reduce the paper usage with over 40%. (Client observation) Most modern copiers have automated single to double sided conversion settings.
Filing
Filing systems take up between 5 and 15 percent of the floor space in an office. With less paper, you will be able to either improve the conditions of the employees with more open space. Or you can move to a smaller office.
Less paper in filing also reduces cost of long term storage of documents, and if created and maintained electronically from the beginning, you reduce the cost of converting them later.
Reduced Housekeeping
Anything that reduces paper waste also reduces the potential cost of document destruction as well as cleaning cost. 10-15 percent of all cleaning activities are focused around emptying trash, and most office trash is paper. Less garbage is a strong negotiating point with your cleaning service.
Lighting
The new low energy light bulbs are no news to anyone these days. But the use of them can quickly turn into a money saver. Using 1/5 to 1/6 of a normal incandescent bulb in energy and lasting longer before replacing accomplishes two things immediately.
a. Reduced energy cost and cost of replacements
b. Reduced cost of maintenance with fewer calls for broken bulbs
Task Lighting is also better for employee health and well-being, just ask your average employee how they feel about overhead fluorescents in general and you’ll see that this is a very quick way to make the workspace a more comfortable and inviting place.
No reason not to do it
Reducing and replacing consumables is a direct money saver, capable of both improving the bottom line and the workplace environment for employees. The long term effects of better environment on the cost of sick leaves, workers comp and other health related expenses Is hard to predict, but can only work in your favor.
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-Stay tuned for the second part -
"Going Green is the Cheapest Marketing You’ve Ever Seen"









August 3rd, 2008 at 8:11 am
[…] I’ll point you to a blog post that inspired me to write about this, Click here […]
August 3rd, 2008 at 5:32 pm
Going green is cool but I wonder if it is just a FAD or will people continue to do it years from now.
August 4th, 2008 at 10:58 am
Well, at least the going green movements will have both win-win solutions, although it is more good if the company decided to go green with the truth that they realize the important part of it, not just as one of business strategy.
August 4th, 2008 at 5:01 pm
You did an excellent job of explaining why going green makes sense as well as dollars and cents. Well done.
August 5th, 2008 at 5:02 am
I think a HUGE factor a lot of businesses ignore are hosted/managed services.
It follows the trend of “green” computing. No, I’m not talking about servers made of whole grain and made with recycled cans, but assessing how your networks drain power.
Businesses should start to look at having someone else manage their servers/data management, etc. I am not talking not co-location where you pay someone to provide you “rack space” and you still manage it, but have, for example, your telecom. service provider manage the equipment in one of its data centers.
Why waste your electric bill running your servers?
I’ll be writing a more in-depth article on this subject matter, but I wanted to throw this in the mix.
~the GURU
August 7th, 2008 at 1:40 pm
As business owners, we always have to consider how we can save money.
Everything we spend takes away from our profit.
I recently did a post on business profitability goals in which I discuss ways of saving resources. My ways are different from yours, but small business owners have to consider every way possible to be more efficient.
My link here will take you directly to that page.
August 17th, 2008 at 7:28 am
I hope this is not only jargons, since many companies used it for marketing an sich
September 5th, 2008 at 10:27 am
I am a big fan of going green, initially it seems and feels like it costs a lot to ‘help the environment’ the truth is that while it is an initial investment it will save you money like Erik points out. If you don’t believe it just call any company that has been ‘green’ for at least a year. Hear what they have to say.
September 18th, 2008 at 2:46 pm
Great piece. Unarguable reasoning. Except for one thing. Hackers still play too big a role. I usually avoid this problem by using WebTV, with only a relay box and a computer somewhere else, maybe thousands of miles away. I say, let Microsoft worry about such things.