I often find myself giving reading recommendations to business owners, managers, and future entrepreneurs. I also find myself reading a lot of business books. So with the “Blogpreneur” series well underway, i thought i’d try to combine a little affiliate marketing with actually providing a good and solid piece of helpful advice.

The books listed here are books i feel should be on every business man or woman’s bookshelf. They are solid business books which have both taught and inspired me in some way.
Reading has always been my greatest source of information as well as inspiration.

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Marketing Management - Philip Kotler

Mr. Kotler is often heralded as the father or modern marketing. For a very good reason. This book was handed to me by my first boss back in 1990. It was this book that made me choose to study marketing, and this book that made me want to know everything I could about it. It is a bit of a brick, normally used as a textbook in colleges and universities. which might make many back away from it in a normal bookstore.
But there are no two ways about it. Unless you plan to hire outside marketing consultants and firms to do it for you. This is the first book you should buy. It works as a reference, as inspiration when you need to think in new ways. And it serves as my anchor when I start feeling out of ideas.

It is one of the books i would strongly suggest you buy. Even though it will be available in most libraries.

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Disclaimer: I do make a percentage of sales generated through the ad listed here. So from a personal perspective, i would naturally like to see sales being generated from it.
However, The reading suggestions in this article are meant for Business men and women as a resource. So my suggestion is to get the book any way you can, at the best price you can. Or simply borrow it at the local library.