Satisfied customers are your best sales force, but are you paying attention to the ones that are doing the work for you?

Next time you get a clear referral, don’t miss a beat in contacting the person who gave it. Make sure that you thank them for the business. If at all possible, reward them somehow, give them a discount, a gift card, take them out to lunch. Whatever you do. never let a referral go unnoticed.

If you notice and appreciate the business they send you, they’ll do it again.

Major sales teams almost always have bonus programs, are you rewarding your “sales force?”