Comments on: How to Write a Killer Press Release http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/ Business Solutions for Entrepreneurs. Creating Customer value and Lasting Customer relationships. Thu, 04 Dec 2008 21:14:30 +0000 http://wordpress.org/?v=2.5 By: Linda P. Morton http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/#comment-331 Linda P. Morton Wed, 09 Jul 2008 04:10:32 +0000 http://www.weakestlinkconsulting.com/?p=89#comment-331 You've provided some good points on news releases. *Broadcast media don't like it when you use the term press releases because it says "print.") I would add that you should use the same objective language that you read in newspapers. Words like "amazing" and "fresh" are considered subjective and cause journalists to trash a release. Remember as they go through releases for a day, they are in much the same mind as when Internet marketers go through their email. They are just looking for a reason to shorten the stack. A subjective word in the headline and lead gives them that reason. I was a professor in a journalism college for years and at one time published a community newspaper. I also practiced and taught public relations and wrote more published news releases than I can count. So I know how journalists feel about subjectivity in news releases. You’ve provided some good points on news releases. *Broadcast media don’t like it when you use the term press releases because it says “print.”)

I would add that you should use the same objective language that you read in newspapers. Words like “amazing” and “fresh” are considered subjective and cause journalists to trash a release.

Remember as they go through releases for a day, they are in much the same mind as when Internet marketers go through their email. They are just looking for a reason to shorten the stack. A subjective word in the headline and lead gives them that reason.

I was a professor in a journalism college for years and at one time published a community newspaper. I also practiced and taught public relations and wrote more published news releases than I can count. So I know how journalists feel about subjectivity in news releases.

]]> By: Dr. Nicole Sundene http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/#comment-317 Dr. Nicole Sundene Tue, 08 Jul 2008 08:28:33 +0000 http://www.weakestlinkconsulting.com/?p=89#comment-317 Sounds great. Look forward to more on how we can use journalism as a source of viral marketing to promote our websites and ideas. Sounds great. Look forward to more on how we can use journalism as a source of viral marketing to promote our websites and ideas.

]]> By: Erik Johnels http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/#comment-314 Erik Johnels Mon, 07 Jul 2008 22:47:18 +0000 http://www.weakestlinkconsulting.com/?p=89#comment-314 Nicole, That's Coming right up. :) In the interim, i would recommend that you do three things. 1. Search your network, who knows someone working for a channel that you want to tap. 2. Gather a list, where do you want to be seen 3. Find as much information on these outlets as you can. Read their articles, is there a specific journalist that you should maybe consider targeting? If you can build relationships with journalists, you are two steps ahead from the start. Nicole,

That’s Coming right up. :)
In the interim, i would recommend that you do three things.

1. Search your network, who knows someone working for a channel that you want to tap.

2. Gather a list, where do you want to be seen

3. Find as much information on these outlets as you can. Read their articles, is there a specific journalist that you should maybe consider targeting? If you can build relationships with journalists, you are two steps ahead from the start.

]]> By: Dr. Nicole Sundene http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/#comment-313 Dr. Nicole Sundene Mon, 07 Jul 2008 22:33:55 +0000 http://www.weakestlinkconsulting.com/?p=89#comment-313 Ok this is simply fabulous as per usual...but can you write the next article on who we should send these press releases about our websites to? Ok this is simply fabulous as per usual…but can you write the next article on who we should send these press releases about our websites to?

]]> By: David Hobson http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/#comment-310 David Hobson Mon, 07 Jul 2008 17:37:03 +0000 http://www.weakestlinkconsulting.com/?p=89#comment-310 Excellent tips for people looking at creating press releases for there websites. Excellent tips for people looking at creating press releases for there websites.

]]> By: Dr. KC http://www.weakestlinkconsulting.com/2008/07/how-to-write-a-killer-press-release/#comment-309 Dr. KC Mon, 07 Jul 2008 15:56:12 +0000 http://www.weakestlinkconsulting.com/?p=89#comment-309 This is exactly what I needed right now. I'm in the process of writing a press release for my new site www.GLCzone.com ready to launch any day now....new and improved version! Now I'll know how write the release perfectly! Thank you so much, Erik. Doc KC www.DOCintheBiz.com www.GLCzone.com This is exactly what I needed right now. I’m in the process of writing a press release for my new site http://www.GLCzone.com ready to launch any day now….new and improved version! Now I’ll know how write the release perfectly!

Thank you so much, Erik.
Doc KC
http://www.DOCintheBiz.com
http://www.GLCzone.com

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