Comments on: Re-Branding 101 - Changing Your Image http://www.weakestlinkconsulting.com/2008/06/re-branding-101-changing-your-image/ Business Solutions for Entrepreneurs. Creating Customer value and Lasting Customer relationships. Thu, 04 Dec 2008 20:34:50 +0000 http://wordpress.org/?v=2.5 By: Stacy Karacostas http://www.weakestlinkconsulting.com/2008/06/re-branding-101-changing-your-image/#comment-254 Stacy Karacostas Tue, 01 Jul 2008 16:32:53 +0000 http://www.weakestlinkconsulting.com/?p=61#comment-254 Terrific article! As a small business marketing consultant, all too often I find business owners wanting to change their brand image for all the wrong reasons. Or, they start the process without a plan and no real sense of what the client is looking for, so they just take a shot in the dark based on their own personal preferences. Your words of wisdom about focusing on the ideal client should be taken to heart by any business owner before they spend time and money on rebranding. I've also found that conducting a quick phone survey of past and current clients to get a sense of how they perceive your brand now can be invaluable as you move forward with a rebrand. Ask why they chose you, what they believe you do, and for whom. In most cases, you'll be surprised by the answer and discover a few disconnects that need addressing. Happy rebranding! Stacy Terrific article! As a small business marketing consultant, all too often I find business owners wanting to change their brand image for all the wrong reasons. Or, they start the process without a plan and no real sense of what the client is looking for, so they just take a shot in the dark based on their own personal preferences.

Your words of wisdom about focusing on the ideal client should be taken to heart by any business owner before they spend time and money on rebranding.

I’ve also found that conducting a quick phone survey of past and current clients to get a sense of how they perceive your brand now can be invaluable as you move forward with a rebrand. Ask why they chose you, what they believe you do, and for whom. In most cases, you’ll be surprised by the answer and discover a few disconnects that need addressing.

Happy rebranding!
Stacy

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