Comments on: Two Common Sales Letter Mistakes http://www.weakestlinkconsulting.com/2008/04/two-common-sales-letter-mistakes/ Business Solutions for Entrepreneurs. Creating Customer value and Lasting Customer relationships. Thu, 04 Dec 2008 20:48:32 +0000 http://wordpress.org/?v=2.5 By: Erik Johnels http://www.weakestlinkconsulting.com/2008/04/two-common-sales-letter-mistakes/#comment-242 Erik Johnels Sun, 29 Jun 2008 03:25:32 +0000 http://www.weakestlinkconsulting.com/?p=30#comment-242 KC a man can dream.... :) KC
a man can dream…. :)

]]> By: Dr. KC http://www.weakestlinkconsulting.com/2008/04/two-common-sales-letter-mistakes/#comment-239 Dr. KC Sun, 29 Jun 2008 00:15:40 +0000 http://www.weakestlinkconsulting.com/?p=30#comment-239 K.I.S.S. Keep it Simple Stupid. I know you'd prefer the real thing...but we'll leave it at the acroynm for now. LOL! Thanks for this neat article! Doc KC K.I.S.S.
Keep it Simple Stupid. I know you’d prefer the real thing…but we’ll leave it at the acroynm for now. LOL!

Thanks for this neat article!
Doc KC

]]> By: Dr. Rob http://www.weakestlinkconsulting.com/2008/04/two-common-sales-letter-mistakes/#comment-238 Dr. Rob Sat, 28 Jun 2008 22:06:42 +0000 http://www.weakestlinkconsulting.com/?p=30#comment-238 It is beyond annoying to have sales people act as though customers lack intelligence - that we don't know that it's their job to sell. Don't trick me into buying. If you have a good product, just describe it. I'll handle the rest. Your advice is spot on. It is beyond annoying to have sales people act as though customers lack intelligence - that we don’t know that it’s their job to sell. Don’t trick me into buying. If you have a good product, just describe it. I’ll handle the rest. Your advice is spot on.

]]> By: Benny Greenberg http://www.weakestlinkconsulting.com/2008/04/two-common-sales-letter-mistakes/#comment-9 Benny Greenberg Sat, 26 Apr 2008 16:56:46 +0000 http://www.weakestlinkconsulting.com/?p=30#comment-9 This is so, so, so, so, so true. SO many "marketers" and "marketing departments" think that in order for the "stupid" sales staff to make a sale "the marketing" has to be so full of fluff, we can completely confuse the customer... IT just does not work. Keeping it simple and to the point is the way to land your customer, and you do not need to make the entire sale in the letter either, just getting yourself a qualified lead from it is a great accomplishment in today’s world of "information overload" and "what is and what is not" spam, real, a sales pitch and useless... Be sure to follow up after the letter is sent – time it correctly and do not let time escape between the receipt and the call! Great article! Benny www.ya-ttitude.com This is so, so, so, so, so true. SO many “marketers” and “marketing departments” think that in order for the “stupid” sales staff to make a sale “the marketing” has to be so full of fluff, we can completely confuse the customer…

IT just does not work. Keeping it simple and to the point is the way to land your customer, and you do not need to make the entire sale in the letter either, just getting yourself a qualified lead from it is a great accomplishment in today’s world of “information overload” and “what is and what is not” spam, real, a sales pitch and useless…

Be sure to follow up after the letter is sent – time it correctly and do not let time escape between the receipt and the call!

Great article!

Benny
http://www.ya-ttitude.com

]]>