Marketing Tip of the Day, The Breakfast Club
Networking is imperative to business success and growth. Your network can bring you knowledge and skills that you would pay serious money for if you have to hire a consultant. It is also the best way to find strategic partners.
Consider creating a business network / think-tank composed of your immediate business neighborhood. Try to get them all involved in growing the group as a whole and your respective businesses will grow as a result of that.
Try to meet for a business breakfast on a regular basis.
This can be once a week, month, quarter or whatever timeframe you decide. I suggest breakfast because it is a time that is almost never booked for anything else. Another thought is to consider the ones that may have families and children. A Saturday BBQ can be a great think to invite them to and let them bring the families. This will often help your network of small business peoples overcome the “no time for family” problem and do business at the same time.
By doing this, you can share ideas, discuss current issues and come up with joint effort solutions. Sharing the cost of marketing efforts, security, upkeep etc. can be a great relief on the budget.









May 13th, 2008 at 3:39 pm
This is simply one of the smartest things anyone in business can do. Sharing ideas and concepts and and and is just the only way you are really going to move ahead. I often talk about Master Mind groups and alliances on my blog… This is just a great example.
Ben
http://www.ya-ttitude.com
May 14th, 2008 at 7:48 pm
Thank you Benny,
I can not stress, argue, fight, scream and throw enough 6 year old hissyfits in trying to convince business owners and managers that the economy today is not going to forgive those who think that they can do everything alone.
Strategic partnering, networking, Master Mind Groups and every other cost and effort sharing approach is essential to live past today and be strong in the future.