When you read an interesting article, see if it applies to any one of your clients or prospects. Not only is this a great way to make sure that you are applying what you are reading at all times, but it also opens up a great way to communicate.

Once you find something that you think, "XX should really read this," you have a great opportunity to make a positive impact in a client’s life. Make a copy of it, and send it with a handwritten note to telling him that you thought of him and why.

"I saw this article and thought about how you mentioned having trouble finding a good outsourcing partner in China." Now you’ve told him that you were paying attention and that you are interested in helping him.

Include your business card and send it off.

The cost in time and energy to do this is negligible, but to Bob this shows that you have his best interests in mind. It also shows him that you are the type of person that provides solutions, and Bob will remember that next time he or someone he knows need something.