There is a cheap and simple way to build relationships with a company. The so called little people carry a whole lot more weight than most realize, not to mention utilize.Think of the receptionist at a smaller company for instance. He or she is responsible for “gate keeping”. They screen calls for executives and owners - they stop solicitors from getting appointments, Most importantly, they have their bosses ears most of the time.

Next time you deal with a company, don’t just focus on your target person in there, find out who works around them. These are the people you should take extra care in treating well. Be nice to these people and make sure that you treat them with the same respect you would the executives. You will stand out, and this will improve your chances of getting them to help you in the future, this can be bringing up your name, helping you get in touch with the right person in the company.

If we like someone, we help them. - It’s really that simple.