Comments on: Get the Right Business Card http://www.weakestlinkconsulting.com/2008/04/get-the-right-business-card/ Business Solutions for Entrepreneurs. Creating Customer value and Lasting Customer relationships. Thu, 04 Dec 2008 18:26:29 +0000 http://wordpress.org/?v=2.5 By: Cindy King http://www.weakestlinkconsulting.com/2008/04/get-the-right-business-card/#comment-178 Cindy King Fri, 20 Jun 2008 07:15:00 +0000 http://www.weakestlinkconsulting.com/?p=14#comment-178 Great content. I was at a seminar and there was a person who spoke for 30 minutes on this subject. There are so many things that are possible with a card and a link on the back should be the minimum. If you have a freebie that you give away anyway - like the free cuppa coffee that Erik mentions or free batteries with your next toy purchase (your "batteries sold separately" article). Great content. I was at a seminar and there was a person who spoke for 30 minutes on this subject.
There are so many things that are possible with a card and a link on the back should be the minimum.
If you have a freebie that you give away anyway - like the free cuppa coffee that Erik mentions or free batteries with your next toy purchase (your “batteries sold separately” article).

]]> By: Erik Johnels http://www.weakestlinkconsulting.com/2008/04/get-the-right-business-card/#comment-8 Erik Johnels Thu, 24 Apr 2008 13:32:54 +0000 http://www.weakestlinkconsulting.com/?p=14#comment-8 Yes you are right on both points you make, The back should not be cluttered, or the front for that matter. Clear concise messages are always better at reaching the customer. "Bring this card for a free coffee at Coffeebuddies" is good enough. Like you said, it says a lot about the person and the company to do something like this. Especially if its a "something for nothing" offer. Those often tells the customer a whole lot more about your faith in the product or service. A small business will of course be more flexible in adapting new approaches, but larger companies with standardized cards can always stagger the implementation to come into effect with normal reordering. Yes you are right on both points you make,

The back should not be cluttered, or the front for that matter. Clear concise messages are always better at reaching the customer.

“Bring this card for a free coffee at Coffeebuddies” is good enough.

Like you said, it says a lot about the person and the company to do something like this. Especially if its a “something for nothing” offer. Those often tells the customer a whole lot more about your faith in the product or service.

A small business will of course be more flexible in adapting new approaches, but larger companies with standardized cards can always stagger the implementation to come into effect with normal reordering.

]]> By: The Small Biz. Guru http://www.weakestlinkconsulting.com/2008/04/get-the-right-business-card/#comment-7 The Small Biz. Guru Thu, 24 Apr 2008 12:24:59 +0000 http://www.weakestlinkconsulting.com/?p=14#comment-7 Very good article. Some of the business cards I collect are downright comical. A business card is an extension of you and it reflects and says a whole lot about you. Now, if you work for a big company and they have a default card, you go by what they give you, but for smaller companies and free-lancers, your card says a lot. I did not think about the blank space on the back. While one shouldn't have it be cluttered, having a succint phrase or description could make a huge difference! ~the GURU Very good article. Some of the business cards I collect are downright comical. A business card is an extension of you and it reflects and says a whole lot about you.

Now, if you work for a big company and they have a default card, you go by what they give you, but for smaller companies and free-lancers, your card says a lot.

I did not think about the blank space on the back. While one shouldn’t have it be cluttered, having a succint phrase or description could make a huge difference!

~the GURU

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