Comments on: Customer Value Misconceptions http://www.weakestlinkconsulting.com/2008/04/customer-value-misconceptions/ Business Solutions for Entrepreneurs. Creating Customer value and Lasting Customer relationships. Thu, 04 Dec 2008 19:40:48 +0000 http://wordpress.org/?v=2.5 By: Erik Johnels http://www.weakestlinkconsulting.com/2008/04/customer-value-misconceptions/#comment-22 Erik Johnels Wed, 30 Apr 2008 19:02:09 +0000 http://www.weakestlinkconsulting.com/?p=33#comment-22 Benny - At least the lint brush has a direct relation to the sale. The troglodyte marketers will give you a cheap "mens warehouse" pen instead. When they give you something like a lint brush, they are in-fact giving you something that will enhance your enjoyment of the purchase. That is in itself a great idea. Even if its cheaper than another gift they give you it is the perfect add-on for their business. Martin - Again, this is an almost zero cost solution that improves your enjoyment of the purchase made, it helps you figure something out that they know a lot of people are struggling with. This is proof of them thinking of how to actually stay in contact without Pi__ing you off in the process. Good for them. Thanks for the comments to both of you Benny -

At least the lint brush has a direct relation to the sale. The troglodyte marketers will give you a cheap “mens warehouse” pen instead.

When they give you something like a lint brush, they are in-fact giving you something that will enhance your enjoyment of the purchase. That is in itself a great idea. Even if its cheaper than another gift they give you it is the perfect add-on for their business.

Martin -

Again, this is an almost zero cost solution that improves your enjoyment of the purchase made, it helps you figure something out that they know a lot of people are struggling with.
This is proof of them thinking of how to actually stay in contact without Pi__ing you off in the process. Good for them.

Thanks for the comments to both of you

]]> By: Martin Russell http://www.weakestlinkconsulting.com/2008/04/customer-value-misconceptions/#comment-20 Martin Russell Wed, 30 Apr 2008 18:16:59 +0000 http://www.weakestlinkconsulting.com/?p=33#comment-20 My favorite car sales value-add is when they send you a card at the start of spring and autumn to walk you through how to change the clock for daylight savings. Very helpful and keeps an ongoing contact. My favorite car sales value-add is when they send you a card at the start of spring and autumn to walk you through how to change the clock for daylight savings.

Very helpful and keeps an ongoing contact.

]]> By: Benny Greenberg http://www.weakestlinkconsulting.com/2008/04/customer-value-misconceptions/#comment-18 Benny Greenberg Tue, 29 Apr 2008 20:08:22 +0000 http://www.weakestlinkconsulting.com/?p=33#comment-18 Too funny - They will show you metrics on the results of their pens and refrigerator magnets like well like err... umm... hmmm... like not. You know that they really cannot. They can say things like "most people love a free..." but after doing 100's of trade shows and watching people collect SWAG and collecting it myself, most of that stuff is just junk. I laugh at the amount of the stuff I get at a trade show that ends up in the garbage. I really do not need a coozy from a manufacturer of garbage pails or a foam finger from a company that sells me web space. Value added seems to be a game that the smart play and that too many companies have no clue about. Example - just bough a few suits from Men’s Warehouse... and their value added is a lint brush... not much more value than the coffee mug the car dealer gave you - but makes much more sense... -----You may want to delete this below – but just my thoughts on the older post ----- BTW: Your concept of the free batteries is a grand one- My background is filled with life in the electronics world. The concept is great – batteries are such a bad example and can lead to so many more issues than benefits… Ben Too funny - They will show you metrics on the results of their pens and refrigerator magnets like well like err… umm… hmmm… like not. You know that they really cannot. They can say things like “most people love a free…” but after doing 100’s of trade shows and watching people collect SWAG and collecting it myself, most of that stuff is just junk. I laugh at the amount of the stuff I get at a trade show that ends up in the garbage. I really do not need a coozy from a manufacturer of garbage pails or a foam finger from a company that sells me web space.

Value added seems to be a game that the smart play and that too many companies have no clue about.

Example - just bough a few suits from Men’s Warehouse… and their value added is a lint brush… not much more value than the coffee mug the car dealer gave you - but makes much more sense…

—–You may want to delete this below – but just my thoughts on the older post —–

BTW: Your concept of the free batteries is a grand one- My background is filled with life in the electronics world. The concept is great – batteries are such a bad example and can lead to so many more issues than benefits…

Ben

]]> By: Jason Rakowski http://www.weakestlinkconsulting.com/2008/04/customer-value-misconceptions/#comment-14 Jason Rakowski Mon, 28 Apr 2008 22:26:00 +0000 http://www.weakestlinkconsulting.com/?p=33#comment-14 Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. . Jason Rakowski Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .

Jason Rakowski

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