Dear Senator Obama,
In my job, a large part of the tasks that I perform revolve around the hiring and promoting of executive staff. In essence, I have the task of measuring applicants and their pasts to determine future performance. Translated to your world, I tell the boards and owners […] Continue Reading…
The battle for the US Presidency is raging. Arguments in mainstream media are as wide ranging as they are mostly irrelevant to small business. In the end, the bailouts of major companies and the war in Iraq will affect small business owners much as they affect everyone. Unless you […] Continue Reading…
In the past, companies have gone green as part of both an ideology and to send a message about their community responsibility. It’s mostly been considered an expense attributed to Marketing and Public Relations.
In the past, the cost of being green has been prohibitive to many small companies. Today […] Continue Reading…
Think your hobby can’t be turned into a business?
Think again!
Don’t forget to subscribe to get more of these ideas.
1. The Model Aviator
Tommy was a fairly disillusioned call-center operator. He hated frustrated customers almost as much as he hated the company policies that prohibited him from actually helping them.
His weekend […] Continue Reading…
Today Google launched their KNOL (Short for Knowledge) service. A user contributed knowledge base that can take a huge bite out of for instance Wikipedia. But KNOL has a much more interesting aspect.
It is a showcase service for authors, and it has more in common with for instance Digg […] Continue Reading…
Click through rates are about as hard to get solid facts on as the Roswell incident.
Since Google Adsense prohibit anyone from revealing their CTR. Finding out if you are doing something right or wrong is hard if not impossible when you are starting out. No one can (or wants […] Continue Reading…
Alright, so I’m going to lose more than a few PC points here, but i keep seeing the same problems over and over, and applying the same solutions over and over seems to work fine. (I’m using that as proof positive I’m on to something. )
So take it […] Continue Reading…
The thought has been there…
That day when your boss had a bad date the evening before and your supervisor yet again proved that they have no clue what they are doing. That nagging thought that you could do something for yourself. Something that’s what you want. […] Continue Reading…
In “The Extinction of Dinosaur Marketers,” I discussed the problems of bringing the old school of hardcore sales and pushy advertising into the new online marketplace. We are starting to see a new trend blooming that is showing exactly this problem.
This morning I read an article by Neal […] Continue Reading…
We know that social networks like Digg, Reddit, and Stumble are great for gross traffic, but often send quick stop visitors who don’t convert well to ad-clicks and sales.
But how are Social Network users at converting to other social networks? Will a Digger Stumble your post and vice versa? […] Continue Reading…
